Innate Music

who we are

who we are

Innate Music is a creative strategy, project management, marketing and media consultancy that set up in April 2003. We develop promotional and marketing opportunities for Music & Entertainment Groups, Record Labels & Management companies. Music and non music companies have all benefited from our advice.

what we do

Music project management | creative marketing/pr and advertising for music and non music companies We cover all aspects of the process of recording, production and getting to market with demand for the product or event.

  • Creative
  • A&R
  • Production Demos, Masters and Remixes
  • Sales, Marketing & PR
  • Financial & Legal
  • Rights management and exploitation
  • Business management
  • Music publishing

we help with

  • The release strategy of independent and major labels releases
  • The development of unsigned acts
  • Brands, Artists and management companies looking for innovative marketing solutions

we provide

  • Formulated strategies for long-term business planning
  • Promotional advice PR and strategy - Develop and initiate marketing and promotional campaigns. Initiate all digital sales.
  • We can cast a team, a very matrixed environment, where experts can drop their individual skills and contacts to each part of each project.
  • Oversee day-to-day operations of the campaign
  • Distribute channel analysis and development
  • Manage TV, Radio, Online & Press campaigns
  • Hire all third party vendors for promotion and sales for labels & management
  • Sourcing recording contracts and publishing agreements for clients
  • Manufacturing and distribution negotiations Digital and Physical
  • Negotiate licensing agreements and royalty payments for both music, mobile and merchandise.
  • Art direction for promotional materials including TV Commercials, Album artwork, Websites and POS.
  • Licensing / compilation opportunities we know many of the compilers and also create much of our own with Majors.
  • Internet & social networking strategies including Mobile
  • Non-traditional retail and brand extensions
  • Artist branding / image / fan base building
  • Promoting Label brands / Logos / Image
  • Managing all phases of recording process for major and independent label releases and artists
  • Plan and administer touring and promotional budgets.
  • Always active at licensing opportunities. We attend all major music events (Midem, CMJ New York, SWSX Austin, In The City Manchester, London Calling and POPKOM Berlin). We have an extensive database of overseas contacts and also travel to meet with potential licensees and industry frequently.